BRAND SPOTLIGHT · STOCKIST

Joseph Joseph at Soko & Co

British-designed, problem-solving home tools from the twin-brother duo who reinvented the chopping board, the dish rack and the toilet brush. We’ve been stocking the full range from our Perth showrooms for over a decade.

The Soko & Co Team · Authorised AU stockist

20+ years in laundry storage Free shipping over $150 60-day exchange returns

Shop the Joseph Joseph range See the signature pieces

Joseph Joseph Totem Max 60L Kitchen Recycling Bin Stone

Editor’s pick Ships in 1–3 days Rust-resistant

THE BRAND IN NUMBERS

Joseph Joseph in numbers

A short read on the brand we trust to solve a problem before anyone else has named it.

2003

Founded in London

110+

Countries stocked

100+

Design awards won

15+ yrs

Stocked at Soko & Co

WHERE TO FIND THEM

Joseph Joseph across your home

From the kitchen drawer to the laundry corner, JJ’s range covers most of the small-but-daily home jobs. Browse the full Joseph Joseph collection or jump to the category that’s top of mind.

For the kitchen

Cutlery trays, dish racks, drawer organisers, knife storage, paper towel holders and the iconic Totem bin. See our Top 10 Kitchen Storage Solutions and Top 10 Cutlery Trays guides.

For the laundry

The Hold-All collapsible baskets, AirFrame drying racks, Glide ironing boards, and the Tota twin hamper. See our Top 10 Laundry Baskets & Trolleys and Top 10 Ironing Boards.

For the bathroom

Flex 360 toilet brushes (silicone and stainless), Luxe toilet roll holders, makeup organisers. See our Top 10 Toilet Brushes for how JJ ranks against the field.

For the wardrobe

Orderly suit, coat and trouser hangers — the same problem-solving design language applied to clothes care. See our Top 10 Coat Hangers.

THE SIGNATURE PIECES

Swipe through our top picks

1

WHAT WE’D RECOMMEND

Our 6 favourite Joseph Joseph pieces, ranked

These are the JJ pieces we recommend first when a customer asks where to start. Each has been on display in our showrooms for years — we know how they perform under real use. Browse the full Joseph Joseph range for sizes and colourways we don’t cover here.

#1Save 13%

OUR #1 JJ PICK

Joseph Joseph Totem Max 60L Kitchen Recycling Bin Stone

$349.00$399.95

The Totem Max is the most-engineered kitchen bin we’ve ever stocked — a 60L vertical waste/recycling system in a stone finish that looks like a designer object, not a bin. It’s also our most-asked-about JJ piece by customers walking through the door. See how it ranks against the wider bin market in our Top 10 Kitchen Bins guide.

What we love

Built-in waste + recycling split
Stone finish suits modern kitchens
Vertical footprint saves floor space

Consider this

Premium price
Tall — best in kitchens with high ceilings

Style

Totem (Bins)

Material

Kitchen

Capacity

Sustainability-led households

Footprint

60L

Best for: Households serious about sorting waste and recycling in one designer fixture.

Shop the Totem Max Read reviews

#2Save 17%

BEST COLLAPSIBLE

Joseph Joseph Hold-All Max 55L Collapsible Laundry Basket Grey

$74.95$89.95

The Hold-All Max is the laundry basket Joseph Joseph built their reputation on — collapses to 7cm thick, expands to 55L, and the hinges are warranted for years of daily use. Available in peach blossom for a softer palette.

What we love

Collapses to 7cm thick
55L capacity when expanded
Patented JJ hinges

Consider this

Premium price
Collapsing mechanism needs occasional cleaning

Style

Hold-All (Baskets)

Material

Laundry

Capacity

Apartments + small laundries

Footprint

55L

Best for: Apartment dwellers and Euro-laundry users who can’t leave a basket out permanently.

Shop the Hold-All Max Read reviews

#3Save 12%

BEST DISH RACK

Joseph Joseph Extend Expandable Dish Rack Stainless Steel

$149.00$169.95

The Extend is exactly what its name suggests — an expandable stainless-steel dish rack that grows from a single-person setup to a full Sunday-dinner load. See the dish rack collection for traditional alternatives.

What we love

Expands to fit any load
Stainless steel — won’t rust
Built-in cutlery holder

Consider this

Larger footprint than fixed racks when extended
Premium price

Style

Extend (Dish racks)

Material

Kitchen

Capacity

Variable load sizes

Footprint

≈ 12L plate capacity

Best for: Households where the dish load varies from a couple of mugs to a full dinner party.

Shop the Extend Dish Rack Read reviews

#4

BEST HAMPER

Joseph Joseph Tota 90L Twin Laundry Hamper Grey

$199.95

The Tota is a 90L twin-section laundry hamper — sort whites and colours as you go, then carry to the laundry in one trip. The most-used JJ piece in our showroom team’s personal homes. For carry-style alternatives, see our Top 10 Laundry Baskets & Trolleys guide.

What we love

Twin section — sort as you go
90L total — family-sized
Carry handles for easy moves

Consider this

Wider than single hampers
Premium price for a hamper

Style

Tota (Hampers)

Material

Laundry + bedroom

Capacity

Sort-as-you-go households

Footprint

90L (2 × 45L)

Best for: Households who sort laundry by colour or person from the bedroom.

Shop the Tota Twin Read reviews

#5Save 17%

BEST TOILET BRUSH

Joseph Joseph Flex 360 Luxe Stainless Steel Toilet Brush

$124.95$149.95

The Flex 360 Luxe in stainless steel is JJ’s flagship bathroom piece — silicone head flexes under the rim, stainless housing won’t corrode, anti-drip base. We rank it #2 in our Top 10 Toilet Brushes guide for engineering quality.

What we love

Flex head reaches under the rim
Stainless housing — lifetime build
Anti-drip base prevents pooling

Consider this

Premium price
Industrial look — not for cottage palettes

Style

Flex 360 Luxe

Material

Bathroom

Capacity

Modern minimalist bathrooms

Footprint

Replaceable head

Best for: Households that want the best-engineered toilet brush regardless of price.

Shop the Flex 360 Luxe Read reviews

#6Save 5%

BEST IRONING BOARD

Joseph Joseph Glide Plus Ironing Board

$229.00$239.95

The Glide Plus has a uniquely contoured nose engineered for shirt collars — faster collar runs, fewer creases on sleeves. The ironing board we recommend to corporate-wardrobe households. See it ranked against the wider field in our Top 10 Ironing Boards & Covers guide.

What we love

Contoured nose for shirt collars
British-engineered hinges
Modern design — looks like a kitchen tool

Consider this

Premium price
Slightly narrower than standard boards

Style

Glide (Ironing)

Material

Laundry

Capacity

Corporate wardrobes

Footprint

Shirts + trousers

Best for: Corporate households where shirts are ironed weekly.

Shop the Glide Plus Read reviews

AT A GLANCE

All picks side-by-side

Compare the JJ signatures by range and intended room.

Rank	Product	Range	Room	Best for	Price
1	Joseph Joseph Totem Max 60L Kitchen Recycling Bin Stone	Totem (Bins)	Kitchen	Sustainability-led households	$349.00	Shop
2	Joseph Joseph Hold-All Max 55L Collapsible Laundry Basket Grey	Hold-All (Baskets)	Laundry	Apartments + small laundries	$74.95	Shop
3	Joseph Joseph Extend Expandable Dish Rack Stainless Steel	Extend (Dish racks)	Kitchen	Variable load sizes	$149.00	Shop
4	Joseph Joseph Tota 90L Twin Laundry Hamper Grey	Tota (Hampers)	Laundry + bedroom	Sort-as-you-go households	$199.95	Shop
5	Joseph Joseph Flex 360 Luxe Stainless Steel Toilet Brush	Flex 360 Luxe	Bathroom	Modern minimalist bathrooms	$124.95	Shop
6	Joseph Joseph Glide Plus Ironing Board	Glide (Ironing)	Laundry	Corporate wardrobes	$229.00	Shop

FAQ

Questions our customers ask

Pulled from our Perth showroom team’s most-asked questions.

Are you an authorised Australian Joseph Joseph stockist?

Yes — Soko & Co has been an authorised Joseph Joseph stockist for over a decade. Every piece we sell ships from our Perth warehouse with full Australian warranty support. Contact us if you have a question about a specific product’s warranty.

Where can I see Joseph Joseph products in person?

Every piece on this page lives on the floor at our Myaree, Karrinyup and Carousel WA showrooms. The Totem bin, the Hold-All laundry basket and the Flex 360 toilet brush are all displayed with replaceable parts so you can test the actual mechanism, not a sealed box.

Can I get replacement parts for older Joseph Joseph products?

For most current-range JJ pieces — yes. We stock replacement charcoal filters for the Totem bins, replacement Flex 360 brush heads, and most other consumables. For older pieces, contact our Perth team — we can usually source through JJ direct.

How does Joseph Joseph compare to Brabantia?

Brabantia is German and pedal-bin/laundry-led; JJ is British and problem-solving-led. Brabantia builds traditional designs to lifetime engineering standards; JJ invents new solutions to old problems (collapsing baskets, contoured ironing boards, twin-section hampers). Most of our customers end up with a mix of both — they’re complementary, not competing brands.

Are the Joseph Joseph designer colourways limited edition?

Some are — the Designers Collection range (peach blossom, lavender, ecru) rotates with JJ’s seasonal drops. The grey, white and core ecru finishes are permanent stock. If you’re building a coordinated look, message our team and we’ll flag any colour we’re running low on.

Do you ship Joseph Joseph products Australia-wide?

Yes — free shipping on orders over $150, $50 for Perth metro. Orders dispatch from our Myaree warehouse in 1–3 business days. See our shipping policy for full detail.

SEE IT IN PERSON

Visit a Soko & Co Perth showroom

Every signature piece on this page lives on the floor at one of our three WA stores. Drop in to test build quality, see finishes in natural light, and speak with our team.